The Meaning Behind the Green: Howard Hanna’s Heritage Meets New York Sophistication
In New York, color tells a story. Among the glass and steel, Hunter Green stands apart — calm, confident, and timeless. It doesn’t shout for attention; it earns it.
At Kogos Chronicles, we believe real estate is about more than space — it’s about identity and history. That’s why Howard Hanna’s Green is more than a brand color; it’s a philosophy.
A Legacy Rooted in Growth
Founded in Pittsburgh in 1957 by Howard and Anne Hanna, Howard Hanna Real Estate Services grew from one family office into the largest family-owned brokerage in America, offering real estate, mortgage, and insurance services under one trusted name.
In the 1980s, when competitors chose red or blue, Howard Hanna chose green — symbolizing growth, stability, and opportunity. It became a visual promise of movement and care in every transaction.
A Modern Shade of Legacy
In 2025, the company evolved its brand to a deeper forest green with gold accents — blending heritage with modern sophistication. This new palette reflects sustainability, prestige, and quiet confidence — qualities that resonate deeply in New York City’s luxury market.
Hunter Green and New York Real Estate
In New York, Hunter Green represents heritage and refinement — the prewar co-op, the Central Park view, the quiet elegance that never fades. It embodies discretion and experience, mirroring the “quiet luxury” that defines today’s most discerning buyers.
It’s a color that feels at home here — balanced, steady, and deeply connected to the city’s architectural rhythm.
The Green That Moves Forward
Howard Hanna’s green isn’t just a color; it’s a statement of trust and longevity. As the brand takes root in New York, it bridges heritage and modern sophistication, carrying forward a story that began nearly seven decades ago.
It’s more than a shade — it’s a movement.
A deeper green for a higher standard of real estate.
